Why YSL Beauté Is Investing in Smart Tools, Intelligent Makeup and Responsible Products

The Yves Saint Laurent (YSL) brand has a celebrated history of challenging the status quo. During his storied career through innovations like Le Smoking in 1966 and the Safari Jacket created two years later­, Yves Saint Laurent liberated women, replacing silhouettes that constricted movement with those that enabled it. Casting models like Mounia Orosemane, Amalia Vairelli, Katoucha Niane, Dalma Callado and Iman in his shows in the 1970s and 1980s, he empowered women from traditionally underrepresented ethnicities to see themselves in his brand.